Marketing
At Barney and Associates, we know the importance of effective marketing materials. We believe in grabbing the reader's attention and, at the same time, communicating the desired message. Our background as technical writing specialists combines an eye for accuracy with an ear for the right word.We can quickly grasp detailed technical product information and create web content, datasheets, white papers, articles, and marketing collateral that effectively communicate even the most complex information. Barney and Associates provides the following types of marketing communication services:
- White papers and datasheets
- Case studies, success stories, solution and service briefs
- Reviewer's Guides
- Media and trade journal articles
- Public relations (press releases & other support)
- Web content
- Video and demo scripts
- Book descriptions and book editing
Here are some samples of work Barney and Associates has created for clients:
For Instantiations, how BEA uses RCP Developer to create quality software and a white paper on the CodePro AnalytiX product.
For Interwoven, an excerpt from the Content Provisioning Solutions 2.0 Reviewer's Guide which helps reviewers quickly see features of the CPS system used in the application release and control process.
For Eleven Wireless, a case study describing the Eleven Wireless network installed in Hotel Lucia in Portland, Oregon.
